Author: Minghao Xu

A low conversion rate will waste your efforts and budget spent to get visitors to your website. Your conversion rates are instrumental in your success. So, how do you increase the percentage of people that complete the desired action? Firstly you need to identify the causes for your low conversion. Then you can make specific changes accordingly, rethinking and refining your existing strategy. Generally, if you’re having trouble converting traffic, there’s one or several specific reasons behind the problem. There might just be a few areas that need to be tweaked, but first you need to understand what they...

The use of video marketing is becoming increasingly popular for entrepreneurs and small business owners. The reason is simple and quite obvious: more and more people are using mobile devices and the videos are easier to view on these devices than reading a lengthy text. If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates. Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with the tips that I am about to share with you, you can begin increasing the number...